Superfeet Worldwide Inc. As creative director of Superfeet, a huge undertaking went into recreating the leader of the aftermarket insole space. Starting with a major brand redesign and refresh. New consumer packaging, trade show booth, advertisements, brochures, photography, 3D product renderings, magazine ads, in-store POP, vendor asset packages and website were part of this project. Over 90 packaging designs, and over 300 design files were produced. Included in the images to the left are some snippets from the Brand Standards book that was created to make sure the brand look and feel stayed in tact.