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Helping ambitious brands
lead their category.

Leaders aren’t louder — they’re clearer. Strategy first, design with intention, and twenty-five years of making the difference visible.

Who we are

You’re here for a reason.
Let’s get to work.

Whether something’s broken or something’s ready to be bigger — you’re here because your brand should be leading its category, not chasing it. Twenty-five years, one senior creative, and proof before anything ships. The search stops here.

Solve it or elevate it — strategy, design, proof.

What we do

The Creative
Loop.

Brand StrategyExplore Brand Strategy
Strategy & PositioningAudience DefinitionNamingStorytelling & Tone of VoiceMessaging Hierarchy
BrandingExplore Branding
Logotypes & Brand MarksIdentity SystemsBrand GuidelinesRebrands & Refreshes
PackagingExplore Packaging
Retail PackagingLabel DesignPackaging SystemsLine & SKU ExtensionsStructural & Print ProductionShelf Testing via LITMUS™
Digital MediaExplore Digital Media
Website DesignEcommerceApp DesignUI/UXOnline Advertising
Visual CommunicationExplore the work
Creative DirectionIllustrationCampaignsGraphic DesignPhotographyDrone Video
EnvironmentsExplore the work
Graphic EnvironmentsRetail & POP DesignTradeshow & ExhibitionsSignage & WayfindingInterior Design
Print & EditorialExplore the work
Editorial DesignBook DesignCatalog DesignPostersApparel
Physical ProductExplore Product Design
Product Design & ConsultingProduct Enhancement
Consumer FeedbackExplore Litmus
Consumer TestingConsumer Focus GroupsLITMUS →

Does this
sound familiar?

“I’ve built something solid but my brand isn’t keeping up.”
“I’m starting fresh and need to get it right from day one.”
“I love my brand but my new product needs its own moment.”
Selected work

Twenty-five years.
Hundreds of brands.

Superfeet Worldwide
Brand / Packaging / ProductSuperfeet Worldwide
WECU Credit Union
Campaigns / Product MarketingWECU Credit Union
BigLeaf Maple Co
Strategy / Identity / PackagingBigLeaf Maple Co
Cascadia Daily News
Identity / App / AdvertisingCascadia Daily News
Ritz-Carlton
Hospitality / PrintRitz-Carlton
Acme Ice Cream
Identity / PackagingAcme Ice Cream
LMF Feeds
Identity / Web / PackagingLMF Feeds
Tazkd
Identity / App DesignTazkd
Chuckanut Crunch Granola
Packaging / MarketingChuckanut Crunch
Mako Reel Co
Identity / Print / ProductMako Reel Co
Fairhaven Mill
Print / MarketingFairhaven Mill
The Greenhouse
Brand IdentityThe Greenhouse
Valley Rabbits
Identity / Print / WebValley Rabbits
Gear Aid
Identity Standards / Print / PackagingGear Aid
Gritworks Athletics
Print / Web / ApparelGritworks Athletics
Flatline Ops
Strategy / Identity / Product / WebFlatline Ops
Neeter House of Luxury
Identity / Catalog / SignageNeeter House of Luxury
IKONIKA
Strategy / IdentityIKONIKA
StepCraft
Strategy / Identity / ProductStepCraft
Small Food Co.
App / UI/UX / IdentitySmall Food Co.
Tecton
Brand IdentityTecton
The real cost

A weak brand isn’t a design problem.
It’s a business problem.

Every day your brand underrepresents your business, you’re leaving market position on the table.

0
Years watching great companies outgrow their brands

“The right brand investment works for you every day for the next 10–20 years.”

What clients say

He’s willing to tell us, “Yeah guys, I might not do that.”

Partnering with Brent and McCoy Creative has brought a tremendous amount of brand strategy and design firepower to our company. A few years ago, when we were considering the launch of a new product line under an entirely new brand, Brent helped us take the idea from concept to reality—and made sure it looked great along the way. Just as importantly, he’s willing to tell us, “Yeah guys, I might not do that,” when an idea needs to be challenged. That kind of perspective has proven invaluable, and it’s one of the reasons we come back to him again and again. Brent is someone I trust to always do what’s best for our company and our brand.

Luke Wyatt
Northwest Podiatric Laboratory & StepCraft

Ready to lead
your category?

Most of our work comes through referrals. We’d love to hear what you’re building.