Ship the winner, not your favorite.
The most expensive test is the one you skip.
LITMUS is McCoycreative's consumer validation platform — real feedback from real people, before your brand, product or design goes into the world. No guessing, no gut calls, no committee. Just evidence.
Consumer testing, built into a creative studio.
Most agencies present work and hope. We built LITMUS so we don't have to. It's our in-house testing platform: we put concepts, packaging, labels, campaigns, and messaging in front of screened consumer panels and bring back structured, honest answers — which direction wins, why it wins, and what to fix before launch.
You see the same thing your customers see. And you hear what they actually think.
From concept to consumer verdict in days, not months.
01
Build and Test
We design the study around your question — side-by-side concept preferences, shelf tests, visual feedback, message screens, ratings, and open-ended reactions.
02
Put in front of target audience
Your work goes to a screened panel matched to your audience — the people who will actually buy this thing, not the people in the conference room.
03
Get a clear read
You get results you can act on: the winning direction, the reasons behind it, and the verbatim comments that tell you what the data can't. Then we refine — or greenlight.
Two ways to use it
A standalone service. Or part of everything we do.
1 - LITMUS on its own. Already have creative — from your team, another agency, or three directions you can't choose between? Bring it to us. We'll test it, score it, and hand you a clear recommendation. No strings, no rebrand pitch.
2 - LITMUS inside our process. When we design for you, testing isn't an add-on — it's a checkpoint. Concepts get validated with consumers before final production, so the work that ships isn't the work we liked best. It's the work that performed best.
Why it matters
The most expensive feedback is the kind you get after launch.
A label that disappears on the shelf. A campaign that lands wrong. A package redesign your loyal customers hate. These are all findable problems — if you look before you leap. LITMUS exists so the first honest reaction to your work happens in a test, not in the market.