A logo isn’t your brand.
It’s the face of it.
Your brand is what people believe about you, earned by the product, the people, and every promise kept. The logo is the mark all of that attaches to. That’s why we never start with it.
Strategy first, then the mark. A logo drawn before anyone knows what it stands for is just decoration.
Forty-six marks.
A real brand behind each one.
Twenty-five years of identity work for farms, inns, food makers, outdoor brands, a historic theatre, and startups across the Pacific Northwest and beyond.
Published in LogoLounge, volumes 1–3, and the LogoLounge Master Logo Designer series.
How a mark gets made.
Every mark starts with the brand: who you serve, what you promise, and how you should feel to the people choosing you. No strategy, no sketches.
We explore wide, then refine one direction until it holds up everywhere it has to live — favicon to building sign, one color to full color.
With LITMUS™, finalist marks can go in front of real consumers, so the choice rests on what your customers see, not the loudest opinion in the room.
Let’s build the brand behind the mark.
A conversation, not a pitch. Tell us what you’re building and what it needs to stand for.