WE are an independent creative studio of thinkers & makers. We strategically fuel brand engines by clarifying purpose, building meaning, and stirring up curiosity and emotion.
A logo (identity) is not a brand, but a logo is an integral part of your brands experience with your audience.
Mccoycreative creates award winning logo/identity designs. Published in PRINT Magazine, HOW Magazine and Best of Logo Design for LOGOLOUNGE Master Logo Designer books 1-3.
ACME ICE CREAM
Mccoycreative helped in the rebrand of ACME Ice Cream. Twist our arms… Photography by our friend and the talented Victory Ralston…
Superfeet Worldwide Inc. As creative director of Superfeet, a huge undertaking went into recreating the leader of the aftermarket insole space. Starting with a major brand redesign and refresh. New consumer packaging, trade show booth, advertisements, brochures, photography, 3D product renderings, magazine ads, in-store POP, vendor asset packages and website were part of this project. Over 90 packaging designs, and over 300 design files were produced. Included in the images to the left are some snippets from the Brand Standards book that was created to make sure the brand look and feel stayed in tact.
Skagit Valley Malting
Work coming soon.
Recently we were lucky enough to work with the amazing new owners of the Greenhouse. We experienced an amazing rebrand together, these can be so stressful. Bre and Eric were amazing and we had lots of laughs and printouts throughout this process.
More to come. Stay tuned.
Work coming soon
Flatline Ops is an aftermarket firearm accessory company. Starting with a single product and no brand, I helped make Flatline Ops the leader in their product space. Created Identity system, website, print materials, brand guidelines, product packaging, product branding and labels, tradeshow design, photography, advertising and product design. They now have over 30 products and continue to grow exponentially.
Work coming soon.
Jack Mountain Meats
City of Blaine, WA
Ritz-Carlton at Halfmoon Bay needed a creative, fun visitor book to show off the location and all of its' activities. I was also tasked with creating a new print and letterhead system for the resort including room card cases.
Jovan's Crackers, the goal of the redesign was to relay the sophistication, transparency and health awareness that the brand was looking for as well as bring the brand to the premium snack food category.
The packaging and story helped make Jovan's the first ever product to go into a global store set at Whole Foods without going through the standard two store, free, year shelf set test.
"The simplicity of the design as well as the attention to detail communicates, at first glance, that this is not a typical product. We used transparency so the consumer would see the quality of the product. We also used images of ingredients to help educate the consumer on this new product category—raw vegetables, dehydrated into chips. We helped simplify the copy to its purest, most meaningful form communicating the integrity of the product and its creators. In this simplicity we still found room to share Jovan’s heart by telling the story of her personal health challenges"
Millenicom contacted me to create a new identity, responsive website and brand look and feel. It's a small kickstarter start-up broadband company based in Portland Oregon. They wanted a highly technical look but needed to be clean and approachable.