A logo (identity) is not a brand, but a logo is an integral part of your brands experience with your audience.
Mccoycreative creates award winning logo/identity designs. Published in PRINT Magazine, HOW Magazine and Best of Logo Design for LOGOLOUNGE Master Logo Designer books 1-3.
Superfeet Worldwide Inc. As creative director of Superfeet, a huge undertaking went into recreating the leader of the aftermarket insole space. Starting with a major brand redesign and refresh. New consumer packaging, trade show booth, advertisements, brochures, photography, 3D product renderings, magazine ads, in-store POP, vendor asset packages and website were part of this project. Over 90 packaging designs, and over 300 design files were produced. Included in the images to the left are some snippets from the Brand Standards book that was created to make sure the brand look and feel stayed in tact.
Flatline Ops is an aftermarket firearm accessory company. Starting with a single product and no brand, I helped make Flatline Ops the leader in their product space. Created Identity system, website, print materials, brand guidelines, product packaging, product branding and labels, tradeshow design, photography, advertising and product design. They now have over 30 products and continue to grow exponentially.
Millenicom contacted me to create a new identity, responsive website and brand look and feel. It's a small kickstarter start-up broadband company based in Portland Oregon. They wanted a highly technical look but needed to be clean and approachable.
Jovan's Crackers, the goal of the redesign was to relay the sophistication, transparency and health awareness that the brand was looking for as well as bring the brand to the premium snack food category.
The packaging and story helped make Jovan's the first ever product to go into a global store set at Whole Foods without going through the standard two store, free, year shelf set test.
"The simplicity of the design as well as the attention to detail communicates, at first glance, that this is not a typical product. We used transparency so the consumer would see the quality of the product. We also used images of ingredients to help educate the consumer on this new product category—raw vegetables, dehydrated into chips. We helped simplify the copy to its purest, most meaningful form communicating the integrity of the product and its creators. In this simplicity we still found room to share Jovan’s heart by telling the story of her personal health challenges"
City of Blaine, WA
Omojo Health is a natural beauty based product using shark collagen. I wanted to create a clean, sophisticated packaging system that conveyed trust, authenticity and pure beauty marine health while still creating a sense of curiosity and naturally organic. The clean lines and shape of the box and lid conveyed the technical authenticity and a scientific trust. To evoke organic nature and pure beauty health we used a color and imagery system at a basic oceanic level by use of the bright colorful coral and seaweed. At the strategy level we explored the interaction and experience when handling the package. From the use of dull and gloss varnishes and the dramatic floods on the inside of each package, the experience started at first sight and touch. The products more unique feature is the use of both a topical and the supplement at the same time, creating a health approach from the inside and out. We expressed this from the simple use of the main black and white colors to the unique die-cut of the lid, showing not only what was on the surface but revealing what lies beneath."
Created identity system, packaging, print materials, illustrations, website and advertising.
Ritz-Carlton at Halfmoon Bay needed a creative, fun visitor book to show off the location and all of its' activities. I was also tasked with creating a new print and letterhead system for the resort including room card cases.
The Morning hatch
Liam Wood Foundation
Baker's Breakfast Cookies are a hit. When they wanted to take them into a new channel, frozen toaster versions, we were on it. Packaging needed to fit into their current line of products but evoke a more homestyle easy to make breakfast.